Hi, I’m Payel.
Product designer. Candy’s human.Hi, I'm Payel.
Product designer with 3+ years of turning complex workflows into clear, intuitive experiences, from early research to polished UI.
Meet Candy, my fluffy co-pilot.
I’m a product designer. I make complicated products feel simple and easy to use.
Every project starts with questions: who is this for, where do they get stuck, and why. I look for answers in conversations, data and quick prototypes, then shape them into flows and interfaces that feel simple to use. I’ve done this across healthcare, fintech, travel, hiring, AI wellness and enterprise software.
Interviews, surveys and usability sessions. I ask “why?” until even I’m a little tired of hearing it, because the real problem is rarely the one on the ticket.
Journey maps, personas and mental models turn a heap of notes into a clear picture of who’s stuck, where, and why.
Flows and wireframes, fast and rough. Ugly ideas are cheap to throw away, so I make lots of them before anything gets pretty.
Clickable prototypes go in front of real people. Where they hesitate, I iterate. A/B tests settle the friendly arguments.
Pixel-tidy UI, a design system that keeps it consistent, and handoffs developers actually like. Then I watch the numbers and go again.
A calmer week for the people behind patient care.
I designed PrimoMD’s web app end to end: secure sign-in with MFA, weekly planning across facilities, assignments that handle leave and conflicts, and a risk-first patient list for clinical liaisons.
Big life questions, answered from your own chart.
As a freelance project, I designed Melooha’s web and mobile app around Vaani, an AI Vedic astrologer: a short onboarding with a personal reward, questions by text or voice, compatibility, horoscopes, reports and fair plans.
Turning a band’s data into next steps.
I designed all.health’s app around a smart coach: morning and evening briefs, timely nudges, a Today timeline, deep data views, and a care-team chat with text, photo and voice.
Cargo messaging, out of the legacy client.
With Shruti, I moved FLX Cargo’s messaging and configuration screens from a dense desktop client onto one clear web layout.
Six stops so far, each with its own flavour of complicated. Scroll and watch the marker find each one.
Senior UX designer · Enterprise aviation
Current gate. I’m revamping enterprise airline products: researching, simplifying workflows, keeping the design system in shape and making handoffs smooth for developers.
UX designer · SaaS client work
Designed web and app products for US clients. Highlight: a hotel booking redesign, researched, prototyped and tested until the flow felt effortless.
UI/UX designer · Fintech
Gave Savart’s apps and website a calmer, friendlier look, then led its PMS app. Adoption jumped 60% and a new investment contract followed. Not bad.
UI/UX designer · Talentplace.ai
I asked a lot of questions (interviews, surveys, usability tests) and the answers paid off: satisfaction up 20%, usability up 30%.
UI/UX designer · AI mental wellness
Designed an AI therapy app that checks in on how you feel, without feeling like a form. Sharper wireframes and flows cut iteration time by 25%.
UI/UX designer · Independent
Where it all took off. I designed Talency, a job platform built for recruiters (and gave its website a glow-up), plus Makemysocial, an AI app for making real connections online.
The things I do every week, end to end, from the first interview to the developer handoff.
Finding the real problem before designing anything.
Turning tangled workflows into clear paths.
Screens that feel calm, quick and obvious.
Keeping it consistent and easy to build.
What people say after working with me: product managers, design leads and the engineers who build what I design.
“Payel has a remarkable ability to turn complex challenges into simple, intuitive experiences. She approaches every problem with curiosity, thoughtful research, and a strong understanding of user needs. Her work brings clarity to even the most complicated workflows.”
“Working with Payel is always a great experience. She brings fresh perspectives, listens carefully to feedback, and collaborates effortlessly across teams. What stands out is her ability to balance creative thinking with practical, user-centered solutions.”
“Payel’s attention to detail and commitment to consistency truly stand out. From complex design systems to polished interfaces, she considers every interaction carefully. She doesn’t just make products look better; she makes them easier to understand and use.”
“Payel takes genuine ownership of her work, from understanding the initial problem to refining the final experience. She’s proactive, adaptable, and always willing to explore better solutions. Her thoughtful approach makes her a valuable contributor to any product team.”
Off the clock, Candy is in charge. Here’s where the ideas sneak in. Drag, scroll or use the arrows.
